30 January 2017


Welcome to the first edition of Truck Power for 2017 and the first to appear in this exciting new format, which allows Isuzu Australia Limited (IAL) to connect with you, our customers, in an even faster and more portable way.

This year heralds an exciting time for IAL as we celebrate 28 years as Australia’s highest selling truck make. We see no reason to rest on our laurels however, so 2017 boasts even more ambitious plans to improve our customer offering.

A particular focus will be Isuzu’s Ready to Work range.

These trucks can be driven straight from the dealership to the worksite, and with a range of two-pedal options – many of which can be driven on a car licence – it’s no wonder they’re attracting all sorts of customers seeking that car-like driving experience.

The Ready to Work range has been a particular hit with tradies and you can read about how they perform in the field in this issue’s customer story: building company Head Homes.

We’re also happy to report on a few milestones and successes from the end of last year.

2016 saw IAL sell its 200,000th truck since beginning operations in Australia, delivering an FYJ 2000 Agitator to Hanson Construction and Building Materials in late November.

IAL also showed it has some of the best service technicians in the world, coming second place at the 2016 Isuzu World Technical Competition held in Tokyo, Japan.

So sit back and click, tap or scroll through this latest edition of Australia’s longest-running and most widely read truck customer journal.

Happy reading!



The top headline in a wave of good news for Isuzu Australia Limited (IAL) is that the brand notched up its 28th consecutive year as Australia’s highest selling truck make.


2016 was a bumper year for IAL, with the best sales figures since 2008 at 8,307 trucks sold for a 25 per cent market share. This represents a 12 per cent increase in sales, well exceeding growth in the overall truck market.

IAL’s light-duty offering headlined sales results for 2016, achieving almost 40 per cent segment share and an impressive 15 per cent boost in total volume.

The domination continued in the medium-duty segment with 2016 market share achieving 43 per cent. Isuzu volume increased a healthy 10 per cent in this segment last year meaning Australian businesses have responded well to the first all new product to hit this segment for some time.

Further supporting strong results across all segments, Isuzu achieved a six per cent volume increase for 30 per cent market share in the heavy-duty segment. This stands as an impressive result considering overall heavy growth remained relatively flat in 2016.


A particularly landmark sale came when IAL handed over the keys to its 200,000th truck, an FYJ 2000 Agitator that joined the fleet of construction materials giant Hanson.

The FYJ 2000 Agitator has been Hanson’s truck of choice in recent times, a trend General Manager of Logistics, Mr Scott Tipping, attributes to the model’s excellence in reliability, specs, driver comfort and price.

With this milestone achieved, sights are now set on the horizon and hitting half a million sales – a high number that will no doubt come sooner than we think if IAL continues its tradition of great product and service offerings.


In addition to these wins at home in Australia, IAL has established its prowess internationally, coming in second place at the 2016 Isuzu World Technical Competition, held in December in Tokyo, Japan.

The competition – fondly referred to as the ‘I-1 Grand Prix’ – brings together some of the best service technicians in the world to compete in a series of challenges including measurement accuracy, vehicle inspection standards, fault identification, repair ability and theoretical understanding.

The Australian team – consisting of Gold Coast Isuzu’s Matthew Kempnich (centre) and Victorian-based Ty Jenkins from Westar Trucks in Campbellfield (left), and coached by IAL Service Manager, Victoria and Tasmania, Mr Jason Leckie (right) – overcame teams from 10 other Isuzu distributor nations to take out second place behind local favourites Japan, with Hong Kong coming in third.