TRUCKPOWER FEBRUARY 2017
TRUCKPOWER FEBRUARY 2017 - WELCOME!
As the sweltering heat of summer mercifully subsides, we’re happy to wipe the sweat from our brows and welcome you to the February edition of Truck Power.
The summer was a tough time for tradies as the mercury soared during some pretty shocking heatwaves. Our resilient workforce battled on however, and as we motor into 2017, Isuzu Australia Limited (IAL) remains committed to providing vehicles that are just as tough as our customers.
This issue, we’re celebrating tenacity. Our customer story focuses on Apinder Deol of Move In Removals, whose determination has helped grow his business’ fleet to 34 Isuzu trucks.
We’re also shining a light on the expanding Ready to Work range of light duty trucks. Since its launch, customers have responded positively to the range’s innovative approach to storage and equipment carrying capacity.
So sit back and have a read through this latest edition of Australia’s longest-running and most widely read truck customer journal.
2016 may have marked Isuzu Australia Limited’s (IAL) 28th consecutive year as Australia’s highest selling truck maker, but January 2017 didn’t find the brand resting on its laurels.
32.6 per cent of all new trucks sold across the country rolled out of dealerships proudly bearing the Isuzu badge.
This figure represents a 9 per cent improvement on IAL’s December performance.
IAL performed particularly well in the light duty segment, which accounted for 45.5 per cent of Isuzu’s total sales in the January 2017 truck market, and achieved almost 40 per cent market share in the segment, thanks in no small part to the positive reaction to IAL’s Ready to Work range.
IAL also came out on top for medium duty truck sales for the month, accounting for 40.7 per cent of total sales in the segment and selling almost double the volume of their nearest competitor.
Finally the heavy duty segment kept the good news coming, with IAL achieving an almost 4 per cent improvement on the previous month’s result.
Range builds excitement
Following an overwhelmingly positive response to the NLR Servicepack after its launch in 2016, IAL is excited to announce additional models of the Servicepack range of Ready to Work light duty trucks.
The new models will continue IAL’s commitment to meeting the growing needs of modern tradespeople and specialist contractors.
Crafted with the expertise that has kept Isuzu at the top of the Australian truck market for 28 years, the MY16 N Series Servicepack range will be available in the following Ready to Work models:
NLS 45-150 Crew Servicepack
NPR 45-155 AMT SWB Servicepack
NPS 75-155 Servicepack with standard Palfinger PC1500 Crane
NPS 75-155 Crew Servicepack
Some of the common features of the Servicepack range include folded steel service body construction and stainless steel trim, lockable compartments that feature adjustable shelves and LED lighting, reversing cameras fitted as standard and integrated step tow-bars.
Shane Jacobson continues spokesperson role
Aussie screen icon Shane Jacobson has been signed up to continue as Brand Ambassador for IAL in 2017.
After landing the position last year, the actor, writer and comedian, best known for his role as the titular plumber in the 2006 movie Kenny, is looking forward to continuing to lend his down-to-earth charm to IAL’s marketing efforts.
Isuzu’s 2017 Ready to Work advertising campaign will feature the lovable larrikin in print, television and radio spots.
IAL would like to welcome the staff and dealers at Major Motor’s new Bibra Lake dealership into the Isuzu family. This new, state-of-the-art facility will allow the group to better cater to Perth’s southern suburbs – the heart of the city’s transport area.
Major Motors has been the recipient of the Dealer Excellence Award for outstanding achievement & commitment to customers for many years, and the Bibra Lake dealership joins a legacy of the dealership’s 34-year commitment to providing Western Australia with premium service.
Welcome additions to the team
IAL welcomes some new faces, with Steven Goulding stepping into the position of National Fleet Sales Manager, bringing with him a wealth of sales management experience.
Mr Goulding has worked with Isuzu for many years as a customer and said he was excited to see things “from the other side of the fence.”
We also extend a welcoming hand to newly appointed Telematics Business Manager Grant Cooper, whose telematics expertise will bolster IAL’s strong foundation in an area which will only grow as we move towards the trucking future.
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