Isuzu Trucks has extended its reign atop the Australian truck market to 21 consecutive years, following a strong 2009 performance in the midst of extremely demanding economic conditions.  

According to official ERG Truck Tracker Industry figures*, Isuzu Trucks finished 2009 with a total of 7,480 units, eclipsing its nearest competitor by 3,221 units.

Despite a 24.3 per cent decline in the total Australian truck market largely due to the effects of the Global Financial Crisis, Isuzu Trucks extended its hold on top spot, increasing its December Year to Date (YTD) market share from 28.7 to 30.8 per cent.

Isuzu N Series models continued to dominate the light market with an impressive 40.7 per cent market share for a total of 3,544 units; this placed Isuzu 1,647 trucks ahead of its nearest competitor.

In the hotly contested medium segment, Isuzu Trucks also made an impact delivering 3113 units and extending its market share to 42.4 per cent to comfortably claim top place.

In recent years Isuzu has made inroads into the heavy duty market with its FV models, FX range and expanded Giga line-up; 2009 saw this trend continue with the company securing fourth place with 9.9 per cent market share, a performance that saw it place ahead of many traditional European and American heavy duty manufacturers.

According to Isuzu Australia Limited (IAL) Director and Chief Operating Officer, Phil Taylor, Isuzu Trucks' sales results in 2009 were extremely pleasing.

"Achieving 21 consecutive years of Australian truck market sales leadership is very rewarding for IAL, particularly in light of the demanding market conditions," Mr Taylor said."

"Despite a fall in overall sales volume, securing a total market share of almost 31 per cent is a satisfying effort in the face of difficult economic conditions – it means that approximately one in three new trucks sold in Australia in 2009 was an Isuzu.  We thank all our loyal customers for their continued support throughout last year." 

Mr Taylor said that Isuzu's recent introduction of Compressed Natural Gas (CNG) trucks, coupled with constant evolution of its expansive high-tech diesel truck ranges, positioned the manufacturer well for the future.
 
"With a choice of four factory-backed CNG-powered trucks now on offer, combined with the superior environmental performance of our traditional diesel models, Isuzu Trucks is working hard to minimise the environmental impact of its vehicles," Mr Taylor said.

"Our company is not only focused on being a market leader on the sales chart, but also in the area of innovation, emissions and customer service."

*Figures exclude van sales.

For further information please contact:
Arkajon Communications
Phone: 03 9867 5611
Email: isuzu@arkajon.com.au